Marketing & Business Development Liaison

Athena Home Health & Hospice - Farmington, CT
Posted 4 weeks ago

We are hiring a Marketing & Business Development Liaison to join our dynamic sales team at Athena Home Health & Hospice!

Working with our team and residents will give you purpose in your professional and personal life.

Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.

Duties & Responsibilities:

  • Act as a liaison between the referral accounts/the community and home health & hospice and identify and develop new potential referral sources.
  • Develop and maintain a monthly and daily marketing plan based on Home Health & Hospice needs. Service accounts in accordance with the marketing plan and as needed. Responsible for timely and accurate completion of monthly and daily marketing/business development action plans.
  • Maximizes census through effective marketing, sales calls, and public relations in accordance with Athena Home Health & Hospice goals.
  • Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.
  • Ability to demonstrate technical skills which support/enhance sales skills and results through: sales delivery, collateral use, product knowledge, knowledge of competitors, identifying challenges and creating/initiating solutions in a positive and effective way.
  • Responsible for external sales calls/contact with assigned referral accounts based on account priority listing: Primary Accounts: 1-3 days per week contact for all skilled nursing facility accounts. Weekly contact for all other accounts. Secondary Accounts: Biweekly to monthly contact. Tertiary Accounts: Quarterly contact.
  • Sales and marketing activities with minimum requirements set annually based on the strategy developed and individual marketing plans.
    • Presentations per month to a group of healthcare professionals.
    • Sales calls (scheduled or cold calls) to qualified referral sources.
    • Community Events/Programs
    • Professional Events/Programs
  • Responsible to ensure external sales calls effectively and successfully demonstrate preparation, discovery, presentation of features/benefits, handling of objections, and closing skills.
  • Create and distribute collateral materials (brochures, flyers, newsletters, etc.), promotional materials, as well as devising mailing campaigns.
  • Manage marketing/sales budget for the Athena Home Health & Hospice.
  • Schedule and conduct meetings for prospective families and applicants. Share pertinent information regarding Athena Home Health & Hospice Services as appropriate. Obtain any additional information needed from the family to complete an application/screen.
  • Track and evaluate referrals on a daily and monthly basis.
  • Participate in orientation and in-service training programs for professional staff.
  • Demonstrate familiarity with policies of the agency and rules and regulations of State and Federal bodies which assist in determining policies.
  • Accept other assignments as appropriate.

Education & Experience: 

Experience in sales and marketing preferred, experience in home health and hospice care, long-term care or acute-care required. Bachelor’s degree preferred. Significant experience in sales and marketing may be submitted in lieu of Bachelor’s degree.

About Athena Health Care Systems:

Athena Home Health & Hospice is managed by Athena Health Care Systems. Athena Health Care Systems, headquartered in Connecticut, has been a pioneer in delivering exceptional healthcare services since its establishment in 1984. Operating nursing homes across Connecticut, Massachusetts, and Rhode Island, Athena stands out as one of the premier and highly regarded providers of skilled nursing centers in Southern New England. Through our commitment to improving both the lives of our residents and the quality of our environments, we have transformed our managed facilities into thriving communities where residents enjoy an enhanced quality of life, and employees find a fulfilling and supportive work environment.

Become a vital part of our team committed to delivering exceptional care to the residents we serve.

Athena’s Benefits:

  • Competitive and Weekly Pay
  • Holiday Pay for Hourly and Salaried Employees
  • Overtime Pay for Hourly Employees
  • Career Advancement Opportunities
  • Exclusive Employer Discount Program

Available for Eligible Team Members:

  • Employer Paid Life Insurance
  • 401(k) with Employer Match
  • Vacation and Personal Time
  • Health, Dental, and Vision Insurance
  • Health insurance among the lowest employee contributions in the state (Employee Contributions as low as $12.00 for singles & $39.00 for families)

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.

Job Features

Job CategoryHome Care/Hospice, Marketing/Business Development
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